Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.
It transcends traditional roles like sales, marketing, and customer service. Instead, digital transformation begins and ends with how you think about, and engage with, customers. As we move from paper to spreadsheets to smart applications for managing our business, we have the chance to reimagine how we do business — how we engage our customers — with digital technology on our side.
Automation of Core operations
We create and apply technologies to produce and deliver goods and services with minimal human intervention.
Engineered Interactive solutions (UI/UXI)
UI generally deals with the interaction between users and computer systems, software and applications, UX deals more generally with a user's overall experience with a brand, product or service.
Applied Intelligence and Analytics (BI)
Business intelligence (BI) refers to the procedural and technical infrastructure that collects, stores, and analyzes the data produced by a company's activities. BI is a broad term that encompasses data mining, process analysis, performance benchmarking, and descriptive analytics.